Apple is jumping in at the same point companies like Google and Microsoft are at right now.

As expected, it announced Apple Intelligence, its AI framework supporting a host of new features across all the operating systems, as well as the operating systems themselves: iOS 18, iPadOS 18, WatchOS 11 and MacOS 15 (Sequoia). All the operating systems enter public beta later this year.

Early in the event, Apple whipped through some updates coming to AirPods and TVOS. 

AirPods will be able to recognize head nods, and personalized Spatial Audio will be available for gaming (with developer support), starting with Need for Speed.

There’s a ton of Apple Intelligence driving the new features, powering all the text summaries, drafting, image personalization – sketch, animation and illustration and more.

Apple has introduced a programmer kit for adding AI and App Intents support so developers can define actions and access AI. And it’s added code completion and other dev tools to its coding software apps.